So who just wrote a fat cheque to McLaren? Currently, I am working with two automobile companies. For the sake of confidentiality, I am afraid I can't divulge the actual names of these companies. I can, however, leave you with a hint. One of them is one of the 2 biggest car manufacturers of Malaysia and the other is a car manufacturer from Europe which speaks a lot about "change".
The experience is a complete contrast between the two. The local company favours the straightforward and concise way in conveying their message. On the other hand, the European company prefers to go with the current demand and market, zeroing in on which particular model they are advertising for and the target market for that particular car model.
In the end, both companies are impressive in different ways. Where the local company shines in providing decent cars for the lower income group, the European company is impressive in that it has sold out all it's stock for this particular model at the price it's being offered - another thing to consider is, this is Malaysia and the price mentioned is far from affordable for the average income group. In the end, it's proven time and again that a hot seller surpasses even the law of demand and supply.
Speaking of cars, wouldn't we all like to be like that Singaporean billionaire who contributed a significant investment to McLaren Automotive?
0 comments:
Post a Comment